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Presentation of Chenhou Kunsha Jiangxiang baijiu and importance to Chinese culture

Tracks
Plenary 2
Thursday, March 6, 2025
3:50 PM - 4:10 PM
Ballroom 2

Speaker

Mr Frank Feng
Marketing Director
Chenhou Distillery

Presentation of Chenhou Kunsha Jiangxiang baijiu and importance to Chinese culture

Abstract

Frank Feng will speak about the timeless craft that is Chenhou Baijiu. Chenhou's making process mainly involves five steps: fermentation, liquor production, storing, blending, and packaging. From material feeding to delivery of finished product, each bottle of Chenhou liquor is made through 30 processes. 165 processing procedures which takes over six years. Arthur will share these process with the audience, including why sorghum is chosen for the base and at the end of the presentation will share the secrets of pouring and tasting the fine Chenhou Baijiu.

Presentation followed by Baijiu cultural tasting.

Biography

Frank Feng is the Marketing Director at the Chenhou Distillery, Moutai Town, China.

Chair

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Anne Gigney
Director
Tasmanian Whisky Academy

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