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Understanding Sensory Performance in the Marketplace

Tracks
Plenary 1
Wednesday, March 5, 2025
12:00 PM - 12:20 PM
Ballroom 1
Sponsored By:

Speaker

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Miss Fiona Harrington
Network Leader - Analytical Services
Lion

Understanding Sensory Performance in the Marketplace

Abstract

To understand how consumers engage with our products, it is essential to examine the effects of the supply chain beyond the brewery. This presentation will explore the various information sources available to brewers for evaluating the consumer experience, with a focus on sensory. We will identify which sources provide the most valuable insights, how to compare data across different products and supply networks, and how to use this information for performance benchmarking. Additionally, we'll present a practical example demonstrating how resources, from new product testing to brewery analytical data, can be leveraged to understand the consumer perspective and drive actionable improvements across various departments.

Biography

Fiona Harrington is the Network Technical and Performance Leader (Analytical Services) at Lion, overseeing the Analytical, Microbiology, and Sensory strategies for the brewery network across Australia and New Zealand. A Master Brewer with over 20 years of experience, Fiona has held key roles in New Product Development, Brewing, Packaging, and Quality at leading UK breweries, including Carlsberg, Charles Wells, and Greene King. She also brings valuable expertise from the pharmaceutical industry, where she worked in manufacturing and process improvement. In her current role, Fiona focuses on translating sensory insights into actionable improvements, ensuring that taste panel results align with consumer expectations. She works closely with sensory panellists, providing feedback to enhance both individual and overall panel performance. A key priority for Lion is marketplace freshness, and Fiona supports panel leaders to evaluate not only their own site brands but also competitor products—assessing key attributes and tracking how quality evolves throughout shelf life. Beyond sensory and analytical leadership, Fiona is passionate about continuous improvement, risk mitigation, and team development. Her expertise in Lean methodologies, GMP, and knowledge transfer has helped drive efficiency and innovation in brewery operations.

Chair

Paul Van Der Vyver
Brewing Technical and Performance Leader
Lion

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